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Public Relations

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About Course

Objective: Equip physical security guards with the necessary skills to build positive relationships with community members and customers, emphasizing respect, professionalism, and effective communication.

What Will You Learn?

  • Recognize and respond appropriately to gender-based harassment in the workplace
  • Identify racial harassment and discrimination and understand proper reporting procedures
  • Understand how stereotypes influence perception and behavior, and learn to avoid bias
  • Develop a respectful attitude that fosters positive community and customer interactions
  • Apply verbal de-escalation techniques to calm tense situations effectively
  • Communicate clearly and calmly during crises or high-pressure encounters
  • Build cultural competence and engage inclusively with diverse communities
  • Recognize signs of substance abuse and apply safe, appropriate response strategies
  • Identify mental health indicators and use de-escalation or referral resources responsibly
  • Maintain professionalism through appearance, conduct, and ethical decision-making
  • Project confident authority with command presence while remaining respectful

Course Content

Understanding Harassment & Discrimination
Identify and understand gender-based harassment signs and its impact on individuals and the workplace. Distinguish between racial discrimination and harassment.

  • Lesson 1: Understanding Harassment & Discrimination
    04:30

Building Respectful Interactions
Recognize how stereotypes influence perception and behavior. Cultivate an attitude that fosters respect and positive interactions.

Verbal Skills & Crisis Intervention
Use verbal strategies to calm conflicts and reduce tension. Communicate effectively under pressure.

Diversity Awareness
Gain an awareness of diversity and its role in society. Engage effectively with individuals from diverse communities.

Substance Abuse & Mental Illness
Identify common signs of substance abuse. Recognize signs of mental health challenges in community interactions.

Ethics & Professionalism
Understand the importance of a professional appearance in public relations. Project authority and confidence respectfully. Demonstrate ethical behavior and adherence to conduct guidelines.

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Material Includes

  • Video lessons (1 per topic)
  • Quizzes for some lessons
  • Assignments for some lessons
  • Certificate of Completion
  • Access to Q&A and discussion boards

Requirements

  • No prior experience required
  • A willingness to learn and maintain a high standard of professionalism
  • Stable internet connection to access video content
  • Recommended: Notebook or device to take notes
  • Complete all quizzes and assignments to unlock your certificate

Audience

  • New security guards preparing for customer-facing roles
  • Experienced officers seeking to strengthen communication and PR skills
  • Supervisors overseeing teams in community or public-facing environments
  • Security personnel working in retail, hospitality, and healthcare facilities
  • Guards assigned to schools, campuses, or diverse community settings
  • Contract security firms aiming to reduce liability through professional conduct training
  • Corporate and institutional security teams needing customer service–oriented training
  • Individuals pursuing career advancement through stronger public relations skills
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